2010

Elke Cramer
Creative Director
24a, James George Street, Ikoyi, Lagos, Nigeria
Permanent residential address:
2, Ebbehout Street, Sharonlea, Randburg, 2158, SA
Postal address: PO Box 536, Douglasdale, 2165, SA
Tel: + 234 807 946 9632, c +27 83 325 1010
Email: ecramer@iburst.co.za

Profile

· A highly competent and accomplished advertising and marketing professional
· In-depth experience in all major advertising and marketing disciplines
· Excellent performance record
· A proven problem solver and team-player
· Seeking to return to SA from a contract in Nigeria

Key achievements

· 2010 Won creative pitch KFC Nigeria
· 2005 Developed, executed and implemented complete Corporate Identity for Virgin Spa in collaboration with Virgin Cosmetics, UK
· 1995 Developed, designed and implemented complete frequent flyer programme for South African Airways-Voyager
· Won many achievement awards in advertising and marketing during 25 years of corporate career in mainstream advertising

Education

1980 University of Bielefeld, Germany

Diploma in Visual Communications/ Graphic Design
Majoring in typography, history of art, illustration, marketing, photography, styling, psychology, social sciences


Experience

2010 Current:
ADWORK Ltd., Lagos, Nigeria
Creative Director and Marketing Strategist
Here, I am multi-tasking in various capacities from Creative Director and Conceptor on television, radio and print campaigns, as well as creative strategist and client service director on major local and international brands such as Consolidated Breweries (33 Export Lager Beer, Maltex malt beer), KFC Nigeria, BMW, Jaguar and Land Rover Nigeria, Ranona (Fruit Juices), PZ Cussens (detergents and soaps), International Distillers (Samba, Bull and Rock liqueur brands) and Blueboat (Cereals) FMCG brands.
Adwork is a classic through the line agency, with heavy focus on TV, Radio and print.
I am in charge of a studio with 5 graphic designers whom I am coaching and managing, as well as all conceptual work, copy writing requirements and production.


2007-2009 Koko Importers/Virgin Spa, Jhb, Fourways, SA
Retrenchment due to economic challenges and downsizing

Marketing Director
Head-hunted to lead a team of 4 sales and marketing personnel to give face and voice to the Virgin Spa brand.
Key duties:
· Design and implement complete corporate identity for the Virgin Spa brand, achieving approval from Virgin Cosmetics Company, UK as brand custodian
· Identify target audiences, market needs and marketing deliverables
· Design and plan marketing and advertising activities
· Plan, administer and monitor marketing budgets
· Project ROI’s from activities and achieving positive increments
· Succeeded in negotiated mutually beneficial partnerships with Virgin sister companies (Virgin Atlantic, Active, Mobile and Money) as well as Momentum Health
· Execute and implement promotional activities for 20 spas countrywide
· Implement and convert to new Virgin Spa brand CI in 20 spas countrywide and open new spas
· Set up, merchandise and interior decorate new spas
· Collaborate with architects, landlords and new and potential franchisees
· Negotiate advertising deals with media owners as well as supplier discounts
· Conduct franchisee meetings, launch events, therapist incentives and PR activities
· Manage, sell and supply Virgin Cosmetics and Academie de Beaute stock
· Write business prospectuses and business plans attracting investors
· Increased overall gross revenue by 18%
· Freelance marketing lecturing at the Branson School of Entrepreneurship